UNB is committed to the practice of promoting responsible drinking and the struggle against alcohol abuse. UNB is specifically concerned about the proliferation of illegal and dangerous concoctions and focuses efforts to ensure that underage drinking is curbed by adhering to legislation on legal disclaimers and practice to this effect. To further these and the broader cause of fighting alcohol abuse UNB has joined the ARA (Industry Association for Responsible Alcohol Use).
The ARA is a self-regulating tool for the alcohol industry and has affiliations worldwide to ensure the best practice in the promotion of responsible drinking is accepted and implemented.
As an associate member of the ARA, UNB has committed itself to follow the rules of the ARA code of conduct: